The pandemic has significantly impacted people’s lives around the world over the past year, due both to direct effects of the virus on physical and mental health, as well as indirect economic and social effects as a result of attempts to control its spread. ![]() In fact, it has been described as “the most severe global health challenge since the Spanish Flu one century ago” (Cori et al. The COVID-19 pandemic has affected people’s lives across the globe as probably no other single event in recent history. Implications for risk communication are discussed. the number of confirmed COVID-19 cases at the time of data collection. Lastly, we find that psychological factors are more predictive of risk perception than an objective measure of situational severity, i.e. With few exceptions, these predictors remained consistent in their relationship with risk perception over time. People’s prosocial tendencies and individualistic worldviews, experience with the virus, trust in government, science, and medical professionals, as well as personal and collective efficacy all emerged as significant predictors. We also assess the stability of the psychological determinants of risk perception over time. The strength of the association between risk perception and behaviour varies by time point, with a stronger relationship in January 2021 compared to March and May 2020. There is also an increase in reported health protective behaviours in the UK between March 2020 and January 2021. ![]() We find that although risk perception varies between the time points surveyed, it is consistently, significantly, and positively correlated with the reported adoption of protective health behaviours, such as wearing face masks or social distancing. Samples were nationally balanced on age, gender, and ethnicity (total N = 6,281). In this study, we present results from five cross-sectional surveys on public risk perception of COVID-19 and its association with health protective behaviours in the UK over a 10-month period (March 2020 to January 2021).
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